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A manager needs to ensure that the firm or business identifies customer needs. They have to understand what impresses the customers, what works for them and what quality according to their customers is. Failing to know what the customers want leads to delivering the wrong products to the customers and this makes them leave for where their preferences are addressed. Administration of questionnaire and interviews is very important to identify the customer’s expectations and enquire whether the current strategy is working as intended. The manager requires ensuring employees are satisfied and well motivated. This is achieved through providing good working conditions which ensures that the employees do not perform when frustrated and under unnecessary pressure. The manager should ensure employee retention is maximized and employees’ turnover should be minimal. Rewards should be given to highly performing employees and discipline. Peace love flamingos I want to become a marketing manag...